Street Food & Digital Marketing is an essential operating manual for every street fooder who aspires to transform their passion into a successful business in the digital age. The volume focuses on the needs of street food operators by proposing concrete examples, an in-depth analysis of the main digital marketing tools and a systematic discussion of the most effective techniques to emerge in the current panorama. The book is divided into different sections, each dedicated to a specific aspect of digital marketing: analysis of the phenomenon, digital food marketing, content editing, web/social media marketing, email marketing, call to action, influencer food marketing, new approaches to digital such as artificial intelligence and big data. The section with resources for street food marketing is very useful. Street Food & Digital Marketing is not just a book, but a real travel companion for every street fooder who wants to explore the infinite possibilities of digital marketing through accessible language and a practical approach.